November-December 2020/ Sidencia Sidencia
Asturian artist Juan Díaz-Faes moved his studio to Madrid for three weeks, opening its doors to visitors to share the way he works. The premise of this artistic residency format was the artist’s absolute freedom to use the venue and turn it into a place where he could create new artwork for 2021.
The design of this experience was based on the co-branding formula and resulted in a complementary and winning combination of several brands: Montana Colors, Nomad Skates, Fedrigoni, Colección SOLO and La Virgen beer.
Media, buyers and a large audience enjoyed the experience of meeting the artist personally and sharing extraordinary moments of his creative process.